So…you did a thing and started a business. Kind of. Mostly, anyway. You started telling your friends and family that you are going to do this really amazing thing. You’re really good at it and it’s time to start making some $$ doing it. You chose a name, you’ve got the social media thing going, maybe even invested in an LLC and a website and you’ve got all of your gear. You chose the colors for your brand and you’ve been checking the boxes but still something is…missing. Something just doesn’t feel totally right.